More Than a Brand. A Brotherhood.

Howzit,
Boet?

It’s a simple South African greeting. But we believe it can mean so much more. We want “Howzit, Boet?” to become a question we actually mean.

Let’s Meat — Gauteng’s Ultimate Braai Boets — 7 September 2026
Upcoming Event
7 September 2026

Let’s “Meat”

The search is on for Gauteng’s Ultimate Braai Boets! More than a braai — Real Fire, Real People, Real Connection and Proper Gees. Let’s "Meat", Boets!

Collaboration Event · Real Fire · Real People · Real Connection
Upcoming Event
Howzit Boet

Connection before crisis.

Howzit Boet was created to build a Community where Men can connect through Business, sport, events, friendship and shared experiences — while reminding every Man that he matters.

More Than a Greeting

We want to create spaces where Men can laugh together, build together, do Business together and, when life gets heavy, Speak Up together.

More Than a Campaign

Howzit Boet is about Men looking after Men. It is about Brotherhood, Growth, Purpose, opportunity and learning to recognise when a Brother may need more than a casual “all good”.

How are you, really?
Are you coping?
Are you carrying something nobody knows about?
Do you need a Boet?
“Don’t wait until a Brother breaks before you ask if he’s okay.”
Speak Up · You Matter
The heartbeat of Howzit Boet

Speak Up. You Matter.

Too many Men have become masters at saying “I’m good.” Even when they’re not. We hide behind the smile. We keep working. We provide. We carry the pressure. We try to stay strong for everyone around us. And sometimes nobody knows what is happening behind closed doors.

Change the culture

Speak Up exists to help create a culture where asking a Boet if he is okay becomes normal — and where answering honestly becomes normal too. You don’t always need the answers. Sometimes a Man simply needs to know that somebody is prepared to listen.

Strength can speak

Speaking up does not make a Man weak. Strength and vulnerability can exist in the same Man. Sometimes courage is making the call, sending the message, sitting down for the coffee or simply saying, “Boet, I’m not okay.”

Speak Up movement
Howzit Boet brotherhood
Make the call.Don’t assume somebody else will.
Send the message.A few words can open a door.
Have the coffee.Give a Brother your time and attention.
Play the round.Connection often happens naturally side by side.
Sit around the fire.Sometimes the best conversations happen when the noise disappears.
Start the conversation.You don’t need perfect words. You just need to care.
Our Vision

A proudly South African Brotherhood.

To build a Brotherhood where Men feel connected, valued and supported — a movement where Business, Purpose, Friendship and Humanity come together.

Men Support Men

We envision Communities where Men support Men, entrepreneurs support entrepreneurs and no Brother feels that he has to walk through life’s toughest moments alone.

Mean the Question

We want “Howzit, Boet?” to become more than a greeting. We want it to become a question we actually mean — and a question a Brother knows he can answer honestly.

Our Mission

Connect. Communicate. Grow.

Our mission is to create opportunities for Men to connect, communicate and grow through shared experiences, Business, sport, adventure and meaningful conversation.

01

Create safe spaces where Men can Speak Up without judgement.

02

Encourage genuine conversations around the pressures Men face.

03

Build stronger friendships and a deeper sense of Brotherhood.

04

Connect Businesses and entrepreneurs and create opportunities for South Africans.

05

Use sport, braais, golf and events as natural environments for connection.

06

Host corporate golf days and luxury golf tours that bring Men together in meaningful ways.

07

Create Men’s retreats around golf, fishing, horse racing, hunting and evenings around the fire.

08

Integrate the Seven Sacred Miracles into experiences that encourage Reflection, Awareness, Growth and Purpose.

09

Rediscover Purpose, Gratitude and Hope through shared experience and reflection.

10

Remind every Boet that asking for help is not weakness — and build a Community where we look out for one another.

Where Brotherhood Happens

Real spaces. Real people. Real connection.

Connection does not always begin in a counselling room. Sometimes it starts while doing something Men already love. We create environments where conversation has room to happen naturally.

Golf and business
Adventure and retreats
Howzit Boet community

Golf Days

Corporate, social and Purpose-driven connection.

Luxury Golf Tours

Travel, friendship and shared experience.

Business Networking

Entrepreneurs opening doors for entrepreneurs.

Men’s Retreats

Space away from the noise to reset and reconnect.

Fishing

Quiet mornings, patience and honest conversation.

Horse Racing

Shared days out, Community and connection.

Hunting Trips

Time in the bush and Brotherhood around experience.

Around the Fire

Where stories get told and masks can come down.

A Journey With Meaning

The Seven Sacred Miracles

Our experiences are not only about where we go or what we do. They are also about what we notice, what we learn and who we become along the way.

7

Pause. Notice. Reflect. Grow.

The Seven Sacred Miracles form part of our shared journey — encouraging en to reconnect with Gratitude, Humour, Purpose, Faith, Presence and the everyday moments that remind us there is more to life than pressure, performance and survival.

Seven Sacred Miracles journey
Building Something Bigger

Show up.

Howzit Boet isn’t about pretending life is perfect. It is about showing up — for ourselves, our families, our Businesses, our Communities and the Brother standing next to us.

For Yourself

Grow, Reflect, find Purpose and take care of the man behind the responsibilities.

For Family

Be present for the people who need you, not only physically but emotionally too.

For Business

Build opportunities, support local and help another entrepreneur move forward.

For Community

Create spaces where people feel seen, valued and connected.

For a Boet

Notice him. Check in. Listen. Walk beside him before he reaches breaking point.

Howzit Boet Collaborations

Better together.

Howzit Boet is about bringing people, Businesses and Communities together. This is where we showcase the events, partnerships and collaborations where we stand alongside others who share the same spirit of connection, Purpose and Community.

Howzit Boet collaboration event
Collaboration Event

Let "Meat"

Date: 7 September 2026

The search is on for Gauteng’s Ultimate Braai Boets! More than a braai — Real Fire, Real People, Real Connection and Proper Gees. Let’s "Meat", Boets!

Howzit Boet partner event
Collaboration Event

Let "Meat" Golf Day

Date: 17 & 18 September 2026

More than a golf day — Business, Brotherhood & Purpose. Good People. Good Golf. Good Gees. Real Connection. Let’s “Meat”, Boet. Bring your Beauts. Everyone Matters.

Howzit Boet community collaboration
Community

Let "Meat" Big Save

Date: 24 September 2026

Proud to join Big Save in the World’s Biggest Braai record attempt. But it’s about more than history. We’ll stand together for 60 seconds for #SpeakUp — for those battling in silence.Stand with us. You are seen. You matter.

The Movement

Built together.

Sometimes it’s a boardroom. Sometimes a golf course. Sometimes a fire under the stars. Sometimes it’s simply two Boets sitting together when one of them isn’t okay.
That’s the Community we’re building.
A place to meet. A place to connect. A place to belong.

Howzit, Boet?
Are you good?

Don’t just ask it. Mean it.

And if you’re the one struggling: Speak Up, Boet. Your voice matters. Your story matters. YOU matter.

Speak Up. You Matter.
#SpeakUp   ·   #UMatter   ·   #HowzitBoet